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Essays

Deeper explorations of the things I keep coming back to. Across subjects, beyond easy answers.

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7 min read

The question that wins customers and ruins friendships

Asking "what's in it for them?" is good advice for founders, and the research backs it. Ask it about a friend and it ends the friendship. Where the line sits, from a rewritten calc engine, a won bid and a few friends I don't talk to anymore.

Trust · Friendship · Building
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